{"id":1873,"date":"2018-08-03T09:24:36","date_gmt":"2018-08-03T13:24:36","guid":{"rendered":"https:\/\/protapes.com\/blog\/?p=1873"},"modified":"2021-10-19T09:03:16","modified_gmt":"2021-10-19T13:03:16","slug":"pro-tapes-5-dos-and-donts-of-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.protapes.com\/blog\/pro-tapes-5-dos-and-donts-of-digital-marketing\/","title":{"rendered":"Pro Tapes\u00ae 5 Do\u2019s and Don\u2019ts of Digital Marketing"},"content":{"rendered":"<div class=\"blogcolumn\" style=\"padding-top: 20px; display: inline-block;\">How well is your company received through its ads? Marketing is not just about showing off what you have to offer, it\u2019s about connecting and relating to the targeted audience. If a good connection is established, you are more likely to do plentiful business. To be successful doing so, there are certain things you SHOULD and SHOULD NOT do. <!--more--><\/div>\n<div class=\"blogcolumn right\">\n<p style=\"text-align: center;\"><a class=\"imagegallery\" title=\"How well is your company received through its ads?\" href=\"https:\/\/www.protapes.com\/wp-content\/uploads\/2018\/08\/how-well-a-company-is-received-through-their-ads.jpg\" rel=\"imagegallery\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1890\" title=\"How well is your company received through its ads?\" src=\"https:\/\/www.protapes.com\/wp-content\/uploads\/2018\/08\/how-well-a-company-is-received-through-their-ads.jpg\" alt=\"How well is your company received through its ads?\" width=\"200\" height=\"200\"><\/a><\/p>\n<\/div>\n<h3>Top 5 DO&#8217;s<\/h3>\n<p>1. Make sure any advertisements (whether it be via website and\/or social media) are easily accessible and interactive. Nobody likes a flawed LinkedIn post that doesn\u2019t load the correct page when clicked on. Not to mention, phones are a large part of today\u2019s society. Make sure <strong style=\"font-weight: bold;\">mobile friendliness<\/strong> is always considered.<\/p>\n<p><a class=\"imagegallery\" title=\"Always consider mobile-friendliness\" href=\"https:\/\/www.protapes.com\/wp-content\/uploads\/2018\/08\/make-sure-mobile-friendliness-is-always-considered.jpg\" rel=\"imagegallery\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1880 size-full\" title=\"Always consider mobile-friendliness\" src=\"https:\/\/www.protapes.com\/wp-content\/uploads\/2018\/08\/make-sure-mobile-friendliness-is-always-considered.jpg\" alt=\"Always consider mobile-friendliness\" width=\"800\" height=\"533\"><\/a><\/p>\n<p>2. BE CREATIVE. This can\u2019t be stressed enough. Try catchy new slogans, new audiences and even new concept designs. These catch the eye of the business you want to have, and therefore makes your marketing concepts more successful and well-received.<\/p>\n<p>3. Include your customer base in any marketing idea. The whole backbone of successful business is knowing your customer on more than just a business level. You want to be able to engage with their life and daily activities. This shows you genuinely care.<\/p>\n<p><a class=\"imagegallery\" title=\"Pro Tapes\u00ae digital advertisement for the entertainment touring industry\" href=\"https:\/\/www.protapes.com\/wp-content\/uploads\/2018\/08\/digital-advertisement-for-the-entertainment-touring-industry.jpg\" rel=\"imagegallery\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1881 size-full\" title=\"Pro Tapes\u00ae digital advertisement for the entertainment touring industry\" src=\"https:\/\/www.protapes.com\/wp-content\/uploads\/2018\/08\/digital-advertisement-for-the-entertainment-touring-industry.jpg\" alt=\"Pro Tapes\u00ae digital advertisement for the entertainment touring industry\" width=\"800\" height=\"665\"><\/a><\/p>\n<p>4. Put an emphasis on passion- but do not solely talk about it. Yes, being passionate is a good thing. But customers want to know about WHAT you are passionate about. Find a happy medium between the two.<\/p>\n<p style=\"text-align: center;\"><a class=\"imagegallery\" title=\"Social Media Post Displaying Pro Tapes\u00ae Company Culture\" href=\"https:\/\/www.protapes.com\/wp-content\/uploads\/2018\/08\/social-media-post-displaying-pro-tapes-company-culture.jpg\" rel=\"imagegallery\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1882 size-full\" title=\"Social Media Post Displaying Pro Tapes\u00ae Company Culture\" src=\"https:\/\/www.protapes.com\/wp-content\/uploads\/2018\/08\/social-media-post-displaying-pro-tapes-company-culture.jpg\" alt=\"Social Media Post Displaying Pro Tapes\u00ae Company Culture\" width=\"505\" height=\"602\"><\/a><\/p>\n<p>5. Follow up on leads! The faster the better. If someone waits two-three weeks to hear from you, their attention may begin to focus elsewhere.<\/p>\n<p><!--more--><\/p>\n<h3>Avoid these 5 DON&#8217;T&#8217;s<\/h3>\n<p>1. Don\u2019t try to address all customers on one platform. You want everyone to feel as though they are important in their own way- not bundled together with everybody else.<\/p>\n<p>2. Don\u2019t forget the value of samples. If someone becomes interested but is not completely sold, prove you are worth it. A free sample (or a few) is nothing when compared to the potential business deriving from it.<\/p>\n<p style=\"text-align: center;\"><a class=\"imagegallery\" title=\"Social Media Post Displaying Pro Tapes\u00ae Products\" href=\"https:\/\/www.protapes.com\/wp-content\/uploads\/2018\/08\/social-media-post-displaying-pro-tapes-products.jpg\" rel=\"imagegallery\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1883 size-full\" title=\"Social Media Post Displaying Pro Tapes\u00ae Products\" src=\"https:\/\/www.protapes.com\/wp-content\/uploads\/2018\/08\/social-media-post-displaying-pro-tapes-products.jpg\" alt=\"Social Media Post Displaying Pro Tapes\u00ae Products\" width=\"513\" height=\"500\"><\/a><\/p>\n<p>3. Don\u2019t forget email! It may not be the chosen platform for everyone, but as stated, details matter. Make emails interactive and engaging- forgetting this would be like missing a step.<\/p>\n<p>4. Don\u2019t address one group of people more than another. You don\u2019t want to miss out on potential opportunities by only focusing on some.<\/p>\n<p><a class=\"imagegallery\" title=\"Pro Tapes\u00ae Digital Advertisement Highlighting our Contract Converting Services\" href=\"https:\/\/www.protapes.com\/wp-content\/uploads\/2018\/08\/pro-tapes-digital-advertisement-highlighting-our-contract-converting-services.jpg\" rel=\"imagegallery\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1884 size-full\" title=\"Pro Tapes\u00ae Digital Advertisement Highlighting our Contract Converting Services\" src=\"https:\/\/www.protapes.com\/wp-content\/uploads\/2018\/08\/pro-tapes-digital-advertisement-highlighting-our-contract-converting-services.jpg\" alt=\"Pro Tapes\u00ae Digital Advertisement Highlighting our Contract Converting Services\" width=\"800\" height=\"670\"><\/a><\/p>\n<p>5. Don\u2019t be timid. Be bold and straightforward with who you are and what you have to offer. Confidence in product is easier for people to respect and consider.<\/p>\n<p style=\"text-align: center;\"><a class=\"imagegallery\" title=\"Pro Tapes\u00ae Digital Advertisement for the Entertainment Theatre, Staging &amp; Production Industries\" href=\"https:\/\/www.protapes.com\/wp-content\/uploads\/2018\/08\/digital-advertisement-for-entertainment-theatre-staging-production.jpg\" rel=\"imagegallery\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1886 size-full\" title=\"Pro Tapes\u00ae Digital Advertisement for the Entertainment Theatre, Staging &amp; Production Industries\" src=\"https:\/\/www.protapes.com\/wp-content\/uploads\/2018\/08\/digital-advertisement-for-entertainment-theatre-staging-production.jpg\" alt=\"Pro Tapes\u00ae Digital Advertisement for the Entertainment Theatre, Staging &amp; Production Industries\" width=\"630\" height=\"130\"><\/a><br \/>\n<a class=\"imagegallery\" title=\"Social Media Post Displaying Pro Tapes\u00ae Company Culture of Employee Appreciation\" href=\"https:\/\/www.protapes.com\/wp-content\/uploads\/2018\/08\/social-media-post-displaying-pro-tapes-company-culture-of-employee-appreciation.jpg\" rel=\"imagegallery\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1887 size-full\" title=\"Social Media Post Displaying Pro Tapes\u00ae Company Culture of Employee Appreciation\" src=\"https:\/\/www.protapes.com\/wp-content\/uploads\/2018\/08\/social-media-post-displaying-pro-tapes-company-culture-of-employee-appreciation.jpg\" alt=\"Social Media Post Displaying Pro Tapes\u00ae Company Culture of Employee Appreciation\" width=\"507\" height=\"501\"><\/a><\/p>\n<p>Over the past few years, Pro Tapes &amp; Specialties Inc. \u00ae has continued to improve its Digital Marketing efforts through the addition of team members and innovative software tools Check out Pro Tapes\u00ae on all of the popular social media platforms, or visit our website at www.protapes.com and sign up to be on our mailing list for the latest solutions in adhesive tapes!<\/p>\n<p style=\"text-align: center;\"><a class=\"imagegallery\" title=\"Social Media Post Displaying Pro Tapes\u00ae Surveying on Product Preference\" href=\"https:\/\/www.protapes.com\/wp-content\/uploads\/2018\/08\/social-media-post-displaying-pro-tapes-surveying-on-product-preference.jpg\" rel=\"imagegallery\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1888 size-full\" title=\"Social Media Post Displaying Pro Tapes\u00ae Surveying on Product Preference\" src=\"https:\/\/www.protapes.com\/wp-content\/uploads\/2018\/08\/social-media-post-displaying-pro-tapes-surveying-on-product-preference.jpg\" alt=\"Social Media Post Displaying Pro Tapes\u00ae Surveying on Product Preference\" width=\"509\" height=\"598\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How well is your company received through its ads? Marketing is not just about showing off what you have to offer, it\u2019s about connecting and relating to the targeted audience. If a good connection is established, you are more likely to do plentiful business. To be successful doing so, there are certain things you SHOULD [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[134],"tags":[],"coauthors":[150],"class_list":["post-1873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pro Tapes\u00ae 5 Do\u2019s and Don\u2019ts of Digital Marketing - Pro Tapes\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.protapes.com\/blog\/pro-tapes-5-dos-and-donts-of-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro Tapes\u00ae 5 Do\u2019s and Don\u2019ts of Digital Marketing - Pro Tapes\u00ae\" \/>\n<meta property=\"og:description\" content=\"How well is your company received through its ads? Marketing is not just about showing off what you have to offer, it\u2019s about connecting and relating to the targeted audience. If a good connection is established, you are more likely to do plentiful business. 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